Things to Instagram About Your Restaurant

October 10, 2018

A picture is still worth 1,000 words, especially when it comes to marketing. While customers taking endless pictures of their food to post online may frustrate your staff, the truth is it gets the word out about your restaurant.

However, you don’t have to rely on your customers’ skills to market your restaurant. You can join the Instagram game yourself. Consider a camera part of your vital restaurant supplies and get started with these tips!


Share Tips on Reducing Food Waste

Food waste is a major problem, with 31% of the nation’s food supply being wasted each year. It’s not just a problem for restaurants and grocery stores, either. Day-to-day consumers waste a tremendous amount of food as well.


If your restaurant takes steps to reduce waste, flaunt your process! It shows you care about the environment and the community you live in. You can also share tips about how you conserve restaurant supplies and how consumers can take similar steps at home.


When we all care, we all win.


Screenshots of Well-Organized Restaurant Supplies

People have nightmares about what the back of the house looks like in a restaurant. They seem to assume that the dining area is kept pretty and clean, but the back of the house is rife with rats and cockroaches.

Highly-publicized health code violations don’t help their concerns, either. Settle their fears by showing pictures about what the back of your restaurant really looks like. Organized coolers, lined up restaurant supplies, clean counters, the whole nine yards.


When you show how incredible your restaurant looks behind the scenes, people will have the confidence to come and enjoy your food more often!


Delighted Customers

With permission, you can post pictures of customers enjoying your food. Their smiling faces will help draw more people into your restaurant!


You can certainly ask those holding special events if they wouldn’t mind being online. From birthday parties to girls-nights-out, you can show that your establishment is a great place to have a good time.


Don’t just stick to special occasions though. See if you can get happy customers who are just there on a random Tuesday night. Let your audience know that you don’t need a special event to eat out.


Charity Support & Non-Profit Events

Does your restaurant donate to a key cause, or hold fundraisers for student groups? If so, then among your key restaurant supplies should be posters and images of your generosity in action.


You can include leaders of your restaurant, staff, and even customers who were affected. You can use your social media profile to promote in-house events to get higher attendance and share the results of fund drives after the fact.


Caring about your community – and showing it – goes a long way toward drawing new customers to your business.


Get the Supplies You Need to Succeed

We may not be able to help you get a camera, but we’ve helped restaurant owners find high-quality cooking equipment in Little Rock for years.

Whether you’re looking for excellent used and refurbished restaurant supplies, or you’ve got something new in mind, we’d love to help you get an estimate. Contact us today!

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