How to Increase Sales From Your Cold Case
May 10, 2018As we move into May, it’s time to start thinking about ramping up your summer sales.
One of the key focuses can be the cold case in your store. This piece of foodservice equipment can really boost your bottom line. A cold case gives you an opportunity to display high-margin prepared food and other fresh goods that sell well when temps are on the rise. Here are some steps you can take to make this summer your best ever!
Draw on Healthy Eating Trends
Being aware of current healthy trends and fads can help you capitalize and boost your income. The good news is that trends tend to stick around awhile, and that allows you to fully plan your inventory to maximize your advantage.
For instance, low-carb has been a trend for a long time. Why not offer lettuce-wrapped sandwiches in your cold case? You may find that these fly off the shelf as carb-conscious customers grab and go.
Offering fresh veggie sticks, ready-to-eat salads, and other healthy options can also help boost sales from this key foodservice equipment. There’s a common belief that convenience stores offer nothing but mayonnaise-laden salads and burgers. Be different, and watch your traffic increase!
Present Time-Saving Favorites
Your cold case isn’t a piece of foodservice equipment that only holds vegetables, of course. You want to offer a selection of customer favorites that are easy to grab and eat on the run.
There is definitely a market for ready-to-go burgers, sandwiches, and pastas. You can also offer food that can be quickly microwaved and taken in the car.
Figuring out how to offer old favorites in new ways can help boost this portion of your sales as well. Be sure you’re aware of what’s selling well and what’s not, as well as what foods are more likely to be preferred in each season.
Make Sure You Have Excellent Lighting
Color has a lot to do with generating hunger and thirst, and you want to be aware of what color lights will look best with each product.
Choosing a cold case that allows you flexibility with lighting is vital to maximizing this foodservice equipment. Warm tones can help highlight meat and baked good, while cool lights emphasize the freshness of vegetables.
Consider changing your lighting and arranging your products to generate the best impression. Doing so will help drive sales.
Have High-Quality Foodservice Equipment
When you choose your cold case, be sure it’s high-quality and works well. Over time, all machinery fails, so you’ll eventually need to replace it. Whether you choose used cold cases or new, make sure they hold temperature well.
You want the overall environment of your store to be inviting. Nothing should be too small or cramped. You also don’t want a “cold zone” in your store where customers don’t feel comfortable because of the temperature.
By carefully arranging your foodservice equipment, you can create a welcoming shopping experience that keeps up with trends while offering family favorites. Need help choosing a cold case? We’re here to serve you. Contact us for a quote today!
Be Proactive: Assess and Address Risks in Your Restaurant
As a restaurant owner or manager, you have a lot on your mind. You want employees to show up on time and ready to give great service. You want your food to be well-stocked, high quality, and ready to use. You need cooks to be attentive and customers to be clear in...
How to Reduce Noise From Restaurant Equipment and More
Having a popular restaurant is wonderful. You have a lot of guests, tables turn over quickly, and you and your employees make a lot of good money every night. However, sometimes popular spots can get low ratings for a simple reason – they’re too loud! It’s not an...
Foodservice Equipment Gone Wrong: When the POS Crashes
The point of sale (POS) system that you have helps you keep your restaurant running smoothly. It helps you track inventory, sales, and revenue. It allows your staff to create checks, swipe cards, and keep tables turning. The POS is a lifesaver – until it isn’t. Maybe...
Preventing Dine and Dash in Your Little Rock Restaurant
There’s nothing more frustrating to a server – and a manager – than realizing that a table has left without paying for their meal. It costs everyone money, and it can be insulting as well. Sometimes dine and dashers are young people who think it’s a funny prank. Other...
Renovations: Keeping Your Restaurant Supplies & Costs in Check
Every restaurant owner has to face the reality of renovations at some point. Usually, this is good news – your restaurant is growing, or is successful enough that you can expand. Sometimes it’s just a matter of keeping up with the times, replacing old and damaged...
Build Up Your Employees with Fun Perks
Your employees do a lot for you. You depend on them to follow protocols, serve customers with kindness, and keep your commercial kitchen in top shape. Of course, you provide them with a great working environment. But why not thank them in additional ways – with fun...
Commercial Kitchen Fun: Almost a Dozen Ways to Cook Eggs
Cooking an egg might be one of the most basic kitchen skills around, but that doesn’t mean there’s only one way to do it. If you serve breakfast, you’re probably familiar with quite a few of them. But almost a dozen? That’s worthy of its own egg-only menu! Don’t...
Restaurant Equipment Spotlight: Using Tech to Promote Your Restaurant
You’ve got a great location. Your restaurant equipment is in great shape, and you have excellent employees ready to serve. Your menu is on point, and you’re ready to bring a top-level dining experience to your community. So… where are the customers? Having an...
Holiday Marketing for Your Restaurant
It’s never too early to think about how you plan to market your restaurant for the holidays. Your strategy will vary a lot depending on what type of establishment you have. The restaurant supplies you’ll need will also depend on the type of marketing campaign you...
Things to Instagram About Your Restaurant
A picture is still worth 1,000 words, especially when it comes to marketing. While customers taking endless pictures of their food to post online may frustrate your staff, the truth is it gets the word out about your restaurant. However, you don’t have to rely on your...
Choosing the Right Refrigerator for Your Commercial Kitchen
People who buy refrigerators for their homes often spend weeks researching different models and finding exactly what they need. It’s a major investment for many homes, and it pays to get it right! In your commercial kitchen, you may feel that you don’t have that kind...
Tips for Managing Restaurant Inventory
Does the thought of keeping track of every ingredient and piece of kitchen equipment in your restaurant make you want to hide your head under a pillow? You’re not alone. Keeping track of everything is time-consuming and often overwhelming. And you know how much your...
Restaurant Supplies: Getting Started With a Food Truck
While restaurants grow slowly, the food truck industry has been rocketing with 7.3% growth between 2012 – 2017. Food trucks are great for entrepreneurs because they have a relatively low startup cost and annual overhead compared to other businesses. Customers who...
Commercial Kitchen Fun: Restaurant Bloopers
Making mistakes is part of being human. However, sometimes these mistakes are pretty funny and deserve to be shared with others. There are many things that may not have been funny at the time, but in retrospect give you a smile and reason to be more gentle with...
Kitchen Equipment Spotlight: What You Need for Concession Stands
Tis the season for high school football and other fall festivals. Are you in charge of stocking concessions for your local team’s games? Or are you considering opening a concession stand at a local sporting venue, outdoor event, or pool? If you want to provide...