Should Your Commercial Kitchen Consider Catering?January 21, 2019
As a business owner, it’s important to always be looking for new ways to grow your business. There are a lot of ways to do this, and one of the most common for many restaurants is catering.
Of course, catering changes how your commercial kitchen runs a lot of the time. You’ll need specific restaurant equipment to package and deliver food. You’ll also need additional staff to serve at events or deliver catering orders.
Here are some of the pros and cons to help you decide if catering is right for your restaurant!
Pro: You Already Have the Resources
Starting a catering business is a big deal – you need a commercial kitchen, staff who can prepare food quickly and safely, and the right equipment. You also need a concept and a way to stand out.
As an existing restaurant, you already have all of those resources! This gives you a huge head start and helps you move toward a profitable operation right away.
You have the ability to add revenue using your existing tools, which is a great reason to get started.
Con: Those Resources Are Already in Use
If you’re already running a successful restaurant, it’s likely that the resources you have are already spoken for. Your staff is scheduled based on floor service. Your commercial kitchen is set up to accept and complete orders from the front of the house.
So before you decide to expand into catering, ask yourself if you have space for it. Do you have room in your refrigeration? Is your kitchen large enough to accommodate the extra orders?
Remember, catering should be a positive revenue stream, so it can justify a little bit of investment.
Pro: You Can Expand on Your Existing Audience
As a restaurant, you already have customers, a marketing campaign, and clear branding. You can tweak those to bring your existing customers into the catering fold.
Even better, you can take advantage of special events and corporate customers. You can start reaching a large number of people instead of adding customers one at a time.
Because your branding, cuisine, and market uniqueness is already developed, you simply need to work the new services into your commercial kitchen to gain additional customers.
Con: Setting Up Catering Requires a Lot of Planning
Catering isn’t something you can flip on like a light switch, even in an existing restaurant. You have a lot of planning and decisions to make.
The questions to ask include:
- Will you cater all day, lunch only, or dinner only?
- Will you focus on catering corporate customers or big events?
- Will you hire new staff or repurpose existing staff?
- What will be the minimum headcount and time limits on catering events?
- Will you cater in-house in a banquet room or private dining, or off-site?
As you make these decisions, the nature of your catering operations and exactly what equipment you need will begin to take shape.
Get the Catering Equipment Your Commercial Kitchen Needs Today!
Setting up catering for your commercial kitchen will require some new equipment, from smallwares to storage and more. However, when planned well it can be an amazing boost to your bottom line.
If you’re ready to get started, let us help. We’ve been providing restaurant equipment to Little Rock restaurants for years, and we have what you need. Contact us for more information today!
Three benefits of using used kitchen equipment are more straightforward than you would think. SavingsUsed kitchen equipment will save you thousands in, starting a restaurant. High restaurant failure rate leads to restaurant kitchen equipment only being in service for...read more
Your commercial freezers are a vital part of your restaurant operation. They hold the food and supplies you’ve bought to keep them at their freshest until you need them. Unfortunately, when a freezer malfunctions, you can lose hundreds or even thousands of dollars’...read more
Do you have a large space in your restaurant set aside for special events and parties? Does it get reserved as often as you wished?If you’re like most restaurant owners or managers, the answers are yes and no. You probably have a space – almost everyone is expected to...read more
In early March, Philadelphia became the first city in the U.S. to forbid restaurants from refusing cash payments. As of July 1, all Philadelphia restaurants will have to accept cash payments and cannot charge cash-paying customers more than non-cash ones. Several...read more
No one gets into the restaurant business thinking about insurance and paperwork, but it’s still an important part of doing business. Insurance helps protect you from natural disaster, theft, employee injuries, and liability. Many times you can get insurance discounts...read more
Restaurants are known for having razor-thin margins, but you can improve your profits if you have a good handle on your costs. That doesn’t mean you have to skimp on restaurant supplies, but it does mean you can be strategic about what you spend. Do you know your cost...read more
Welcome to our new series, “Roast and Toast”! Each month we’ll feature one kitchen that we love and one that… well, could use improvements. The kitchens we feature can come from anywhere – TV, films, popular culture, you name it. We’ll talk about what we love and what...read more
As a commercial restaurant owner or manager, you might wonder what you can do to revive your menu a bit. There are a lot of fun ways to diversify your menu, but one trend you might have noticed is the growing role of specialty cheeses. We’ve all used common cheeses,...read more
Welcome to our new series, “Roast and Toast!” Each month we’re going to feature one kitchen we love and one kitchen we hate. It can be from anywhere – a sitcom, a cooking show, a cartoon, a movie, or any other screen you’d see one on! We’re starting off with a toast...read more
If your current restaurant is booming, it might be time to consider a second location. Congratulations on your current success – you’ve already beaten the odds! Opening a second location can be easier than your first one – you’ve already worked out a lot of the kinks....read more
Is there one product that can single-handedly make or break the success of your convenience store? A lot of store owners would say no. When they look at their store, they see products coming from hot dish foodservice equipment, shelves, and a variety of categories...read more
Does your Little Rock restaurant use gas or electric restaurant equipment? In all likelihood you made this decision a long time ago, but it’s one that can always be reconsidered. There are benefits to both. If you’re opening a new restaurant location, it’s vital to...read more
One of the biggest challenges of running a restaurant is keeping up with all the technology and restaurant equipment that is available. You might have thought when you opened your location that you could run things basically the same way for decades. While they may...read more
Have you been dreaming about bringing your food expertise to the forefront of you life? Many people have thought about opening their own restaurant. Folks don’t follow through for a variety of reasons – money, fear, or simple inertia. You can be different, though. You...read more
What’s the newest trend in restaurant décor? Evidently, people are loving “Millennial pink,” and they’re using it for everything. If you’re trying to keep up with what’s hot, you better get some new restaurant supplies right away! And remember, this isn’t just any...read more