Should Your Commercial Kitchen Consider Catering?

January 21, 2019

As a business owner, it’s important to always be looking for new ways to grow your business. There are a lot of ways to do this, and one of the most common for many restaurants is catering.

Of course, catering changes how your commercial kitchen runs a lot of the time. You’ll need specific restaurant equipment to package and deliver food. You’ll also need additional staff to serve at events or deliver catering orders.

Here are some of the pros and cons to help you decide if catering is right for your restaurant!


Pro: You Already Have the Resources

Starting a catering business is a big deal – you need a commercial kitchen, staff who can prepare food quickly and safely, and the right equipment. You also need a concept and a way to stand out.

As an existing restaurant, you already have all of those resources! This gives you a huge head start and helps you move toward a profitable operation right away.

You have the ability to add revenue using your existing tools, which is a great reason to get started.


Con: Those Resources Are Already in Use

If you’re already running a successful restaurant, it’s likely that the resources you have are already spoken for. Your staff is scheduled based on floor service. Your commercial kitchen is set up to accept and complete orders from the front of the house.

So before you decide to expand into catering, ask yourself if you have space for it. Do you have room in your refrigeration? Is your kitchen large enough to accommodate the extra orders?

Remember, catering should be a positive revenue stream, so it can justify a little bit of investment.


Pro: You Can Expand on Your Existing Audience

As a restaurant, you already have customers, a marketing campaign, and clear branding. You can tweak those to bring your existing customers into the catering fold.

Even better, you can take advantage of special events and corporate customers. You can start reaching a large number of people instead of adding customers one at a time.

Because your branding, cuisine, and market uniqueness is already developed, you simply need to work the new services into your commercial kitchen to gain additional customers.


Con: Setting Up Catering Requires a Lot of Planning

Catering isn’t something you can flip on like a light switch, even in an existing restaurant. You have a lot of planning and decisions to make.

The questions to ask include:

  • Will you cater all day, lunch only, or dinner only?
  • Will you focus on catering corporate customers or big events?
  • Will you hire new staff or repurpose existing staff?
  • What will be the minimum headcount and time limits on catering events?
  • Will you cater in-house in a banquet room or private dining, or off-site?

As you make these decisions, the nature of your catering operations and exactly what equipment you need will begin to take shape.


Get the Catering Equipment Your Commercial Kitchen Needs Today!

Setting up catering for your commercial kitchen will require some new equipment, from smallwares to storage and more. However, when planned well it can be an amazing boost to your bottom line.

If you’re ready to get started, let us help. We’ve been providing restaurant equipment to Little Rock restaurants for years, and we have what you need. Contact us for more information today!

Ready to Open a Second Restaurant Location?

If your current restaurant is booming, it might be time to consider a second location. Congratulations on your current success – you’ve already beaten the odds! Opening a second location can be easier than your first one – you’ve already worked out a lot of the kinks....

read more

The One Product to Boost Convenience Store Sales

Is there one product that can single-handedly make or break the success of your convenience store? A lot of store owners would say no. When they look at their store, they see products coming from hot dish foodservice equipment, shelves, and a variety of categories...

read more

Restaurant Equipment Spotlight: Gas vs. Electric

Does your Little Rock restaurant use gas or electric restaurant equipment? In all likelihood you made this decision a long time ago, but it’s one that can always be reconsidered. There are benefits to both. If you’re opening a new restaurant location, it’s vital to...

read more

Restaurant Equipment: Self-Ordering Technology

One of the biggest challenges of running a restaurant is keeping up with all the technology and restaurant equipment that is available. You might have thought when you opened your location that you could run things basically the same way for decades.  While they may...

read more

Four Tips to Opening a Successful Restaurant

Have you been dreaming about bringing your food expertise to the forefront of you life? Many people have thought about opening their own restaurant. Folks don’t follow through for a variety of reasons – money, fear, or simple inertia. You can be different, though. You...

read more

The Case for Timeless Restaurant Décor

What’s the newest trend in restaurant décor? Evidently, people are loving “Millennial pink,” and they’re using it for everything. If you’re trying to keep up with what’s hot, you better get some new restaurant supplies right away! And remember, this isn’t just any...

read more

How to Deep Fry Safely & Efficiently

When it comes to kitchen equipment, knowing how to use it correctly is vital. Not only does it keep your employees safe, it ensures that the food comes out well and that your equipment last a long time in good condition. Using a deep fryer may seem pretty simple, and...

read more

Should You Buy Closeout Restaurant Supplies?

As a restaurant owner, you, of course, want to save money in any way possible. Restaurant margins are known for being razor-thin, so every dollar counts. Because of this, you might be tempted when you see a closeout deal for restaurant supplies. After all, you can get...

read more

Choosing Environmentally Friendly Restaurant Supplies

There’s been a lot of controversy recently about restaurant supplies and how they affect the environment. The current focus is on plastic straws, but the same conversation has been had about Styrofoam and a variety of other materials. Can you choose environmentally...

read more

Restaurant Supplies to Prepare Your Location for Spring

In March you can begin to feel warmer weather around the corner here in Little Rock. After all, the groundhog didn’t see its shadow this year, so we’re in for an early spring, right? As you think about how to prepare your restaurant for spring, think about getting the...

read more

Proper Use of Cutting Boards

Food safety is vital to every restaurant – consistent inspections make sure of it!  Unfortunately, the day-to-day operations can sometimes mean that safety falls through the cracks. One thing that can get overlooked in a busy kitchen is the safe use of cutting boards....

read more

Four Myths About Food Trucks

You probably know that the food truck industry is booming – it’s grown by 7.3% in the last five years and shows no signs of slowing down. That makes it an attractive industry for anyone interested in serving food – from established restaurants to new entrepreneurs....

read more

Kitchen Equipment: Choosing the Right Cutting Board

Every kitchen, from a food truck to a large restaurant, needs cutting boards. From vegetables to bread to meat and fish, your chefs and cooks have to chop things every day. Have you put a lot of thought into this important piece of kitchen equipment? Like many other...

read more

Catering to Generation Z

As time marches on, we continue to have new generations arising behind the ones we’ve already named. Most recently everyone has been focused on Millennials, whose tech-savvy and focus on experiences over things have shifted the face of every industry. Now, there’s a...

read more

4 Ways to Keep Your Restaurant Employees Engaged

You can have everything you need to run an amazing restaurant – a great menu, incredible chef, the best location, perfect pricing, and top-of-the-line kitchen equipment. But even with all of that, you won’t succeed if your employees are disengaged and unprofessional....

read more